Career & Leadership Coaching
For women of colour professionals ready to own their brilliance, move past barriers, and take the next bold step in their leadership journey.
Why I Do This Work
Jennifer Purcell, Founder Lead to Change
I believe every woman of colour deserves to lead on her own terms—without shrinking, code-switching, or waiting for permission.
I've spent 30+ years in corporate environments, leading teams while navigating the same barriers to career growth that my clients face today.
I understand what it's like to work hard in systems that weren't designed with us in mind. To feel invisible despite your impact. To wonder if you're "leadership material" even when you're already leading.
That's why my coaching goes beyond surface-level strategies. It's rooted in lived experience, cultural awareness, and a deep belief in your potential.
(For more about my journey, see My Story.)
How I Can Help You
I don't believe in generic career and leadership advice or one-size-fits-all frameworks.
Drawing on 30+ years of corporate experience and my own leadership journey as a woman of colour, I create personalized coaching experiences that blend:
Strategic career planning grounded in your unique strengths and values
Mindset shifts that replace self-doubt with unshakeable confidence
Practical tools to increase your visibility, influence, and executive presence
Safe space where you can be honest about the barriers you face—and develop authentic strategies to overcome them
This isn't about changing who you are. It's about owning who you are and learning to lead from that place of power.
Coaching Programs
individual (1:1) Coaching: Personalized support to clarify your career direction, build confidence, and create actionable plans for advancement.
Small Group Coaching: Learn and grow alongside other ambitious women of colour professionals navigating similar challenges—because you don't have to do this alone.
Career Learning Resources
Workplace Visibility Guide: Identify your visibility gaps, learn practical strategies, and design a plan to elevate your professional presence.
Career Blogs and Newsletters: Access practical tips, insights and advice on navigating career transitions and taking action toward your goals.
Real Results, Real Change
Working with Jennifer was the best investment in my career growth."
"Jennifer helped me refine my focus, set solid goals, and move forward with a plan. Her relatable yet professional approach is a breath of fresh air. She is incredibly mindful of the financial investment women make in their careers. Thanks to her guidance, I feel more prepared and excited about my next steps." — Allison T.
Helped me position myself for senior roles with confidence."
"I needed clarity on how to strategically advance while leveraging my expertise as an economist. My biggest learning was shifting from simply listing achievements to showcasing my unique value. The impact has been incredible—I've secured a promotion, a salary increase, and more responsibilities that align with my career vision." — Karla B.
(For more client success stories, see Testimonials.)
What You’ll Gain
Self-Awareness
Understand your strengths, values, and vision so you can make confident career moves
Career Alignment
Define what success means to you and build a path that reflects it
Ownership & Advocacy
Own your value and speak up for the opportunities you deserve
Work-Life Balance
Align your career with your life priorities, so growth doesn’t come at the cost of well-being
Actionable Next Steps
A step-by-step plan to move forward with focus and purpose
